The Interactive Resource

Your company needs the best resources

 
EXPAND YOUR BUSINESS
INTO THE USA

WHAT WE DO

We assist you in launching your business in the US, ensuring your success.
 
We write your story, making your marketing communications compelling and culturally-fluent.
 
We pitch you to the media to get you beneficial press coverage and tell your story.
 
We make strategic introductions to potential partners that will help your business grow.

International Expansion

Grow your startup

We work internationally, particularly in Europe and South America, to help startups expand into the USA.

GLOBAL CLIENTS

We've worked with startups from around the world to help them grow by expanding into the US Market

Chile

Startup Chile

When startups graduating from Startup Chile needed help expanding into the US market, we guided them through it.

Spain

Barcelona Startup Week

Running international public relations for the first and second Barcelona Startup Weeks led us to assisting several Spanish companies in their launch efforts abroad.

Argentina

La Plata Hub

Working with startups from Buenos Aires to launch in Silicon Valley opened up their global footprint.

Norway

{Stealth Co}

In order to create worldwide momentum for a tiny Nordic startup, we developed a lean but effective marketing strategy.

South Korea

Geeks from Gangnam

Throwing a big bash at SXSW in Austin TX for the tech startups from Seoul helped them form partnerships with VCs and customers.

Market Research + Insights

Solving problems by uncovering what consumers want.

What Does Customer Insight Research Do?

Identify Deep Insights into the Minds of Your Customers

Uncover opportunities on where you should go next with your products or services.
 
Understanding customer needs, desires, attitudes, behaviors gives you evidence and direction to drive product, business, branding, and marketing strategy decisions.

Who Needs Needs Customer Insights?

Companies That Want to Prepare for the Future

Retail + Grocery
Consumer Product Manufacturer
Consumer Packaged Goods (CPG)
Consumer Electronics
Medical + Pharmaceutical
Banks, Financial Services + FinTech
Professional Services Firms
Digital + App Developers

How Do We Conduct Insight Research?

Detect, Define + Declassify What Your Customers Want

We use ethnography to understand the point of view of the customer. This generates an empathic perspective about your market and their experiences with and opinions of your company, its products or services.
 
We use both Qualitative and Quantitative Research techniques (to tell a story or take multiple choice), Observational Research (to investigate consumer behavior in retail or product usage), and In-Person Interviews (to elicit first-hand feedback from your customers).

About Our Team

Using 'Design Thinking' to Guide Brands to Innovate

We are a team of experienced brand strategists, insights researchers, behaviorists, cultural anthropologists, designers and inventors guiding brands through an exploratory process to uncover and discover the pain points, needs and insights of their customers.

WHAT CLIENTS SAY

Hear it from the sources.

The Interactive Resource arranged a media opportunity for me and my company that resulted in us being featured on front page of Crain's New York Business. They know absolutely everyone and are great at connecting you to who you need to meet. Christine knows everyone. She's also smart, talented, hard-working, and an expert at introducing you to people you need to know. I highly recommend working with Christine if you want the right people to hear about what you're up to.
- Mike Lingle
 
Christine is a knowledgeable and conscientious resource for digital business development, communications and recruiting activities. She is a wonderful connector of people. She helped my company find new clients and introduced me to some great resources.
- Camille Schenkel
 
I have worked with Christine for more than a decade on a variety of healthcare, internet, and marketing projects. Her gift is connecting clients with cutting edge resources (both human and technical) with lightning speed. She is a reliable project manager, resourceful researcher, and creative marketer. What truly sets her apart is that she is always a joy to work with—extraordinarily gifted at managing challenging situations and people with exceptional good grace and humor.
- Sinead St. John Thornton
 

Marketing Communications 

We write your story in the most compelling way to make an impact.

Copywriting and Editing
 
Copywriting, editing, storytelling, and corporate messaging for companies trying to reach an English-speaking audience.
 
Our work includes websites, ebooks, blog posts, brochures, collateral, sales emails, newsletters, media pitches, and client proposals.
 
The goal is to optimize English language marketing so that every piece of communication aligns across channels, with consistency and clarity, complying with best practices in online marketing in English.
 
We apply both linguistic standards and cultural fluency to ensure maximum impact for clients.