Purpose:
-Is the purpose of this site cost reduction/internal efficiency?
-Additional revenue stream?
-Increased industry awareness?
-If this is a redesign, what was the impetus for change?
-How do you plan to measure/test the success of this project?

Target Market:
-Is this site Business to Business or Business to Consumer?
-Will your site have multiple audiences?
-Is this an internal company site?
-Will most of your visitors access the Internet over a fast connection
(corporate Intranet [LAN], DSL line, cable modem) or a regular 56K modem?

Strategy
-Do you already have an integrated web strategy?
-Who are your competitors and what is their web strategy?
-Will the developer be responsible for such things as market research and competitive analysis?
-Will the developer be expected to assist you in forming your overall strategy or will they only be responsible for construction?

Time Frame:
-Is the release of the site tied to a specific date or event?
-Is the date flexible?
-Can the project be divided into a number of initiatives to satisfy tactical and strategic goals?
-What is your timeline for starting work?

Budget:
-Is there an estimate of the resources needed for this project?
-Is there a budget limit?
-Are funds available in phases?

Creative:
-Is there an ad agency or an internal creative team that the developer will need to work with to ensure that the developer transfers the brand appropriately?
-Is there a particular look and feel that appeals to you or do you want to see ideas?
-Do you have examples of sites you like or dislike?
-Is there already an established brand and corporate identity or will that need to be designed?

Functionality:
-Have you already determined the key functionality of the site?
-Is there a need for secure transactions, ecommerce, or restricted access?
-Will the site require integration with existing databases and if so, what are your existing systems?
-Are you planning on having the content distributed over another platform such as wireless?

Commerce:
-What products and/or services will you offer online?
-Will you update your inventory and if so, how often?
-Have you decided how you'll handle the fulfillment of orders received online?

Content:
-Have you already determined the site content?
-Does most of the copy exist?
-Will the developer be responsible for copywriting?
-How will you handle copyediting and legal approval?
-Will the site be in languages other than English?

Hosting:
-Would you like the developer (or a 3rd party under the developer's supervision) to host the web site?
-Will this site be accessed by relatively few people, or a great number of people?
-Are there certain events or periods when there will be particularly high traffic?

Updates:
-Will your site require frequent updates?
-If so, to what degree must it change, and for what duration?
-Do you have an internal production or engineering team that will maintain or extend the site after the developerís initial involvement?
-Do you prefer that an agency maintain your site for you?
-Would you like a content management tool to update the content in-house?

Selection Criteria:
-Do you have any constraints for selecting a developer?
-Budget?
-Geography?
-Size?
-Chemistry?

Decision-Making Process:
-How does the decision-making process work within your team?
-How many people will be involved?
-Who has the final decision?
-What is the timeline for making a decision?